What is content creation?

Why is content creation important?

Through content creation an individual or a business can monitor the engagement their posts get through analytics which can determine how many people are interacting with the posts and who is interacting with the posts. Social media engagement is the term given when someone views, likes, shares or comments on a social media post. The engagement on social media posts can be used for several things with the first being vanity. Vanity is the term given when a person or business posts content on social media with the goal being to obtain likes, comments and more followers.

How can this benefit a business?

Businesses can implement engagement analytics into their business strategy when making commercial decisions as these analytics can show businesses who their customer demographics are such as what age and gender is engaging most with the content and which content is the most popular. This is just one example of why content creation is beneficial to any business however the main benefit to content creation for a business is it can be used as a marketing tool that can be accessed by the target market for free. Through relevant content your target audience can be educated more about the brand and the services you offer.

Did You Know?

• When paired with images, people retain 65% of the information, rather than the 10% without (Medium).
• Content marketing generates 3 times more leads than traditional marketing (Demand Metric)
• Video Has Helped 84% Of Marketers To Generate Leads (FirePush)
• 64% of online shoppers say that a video on social media helped them make their decision. (Omnicore)
• There are 3.2 billion social media users every day (Emarsys)
• Through good marketing and relevant content, a business can retain existing customers while promoting themselves to attract new customers which increases brand exposure. As a consumer, content creation keeps us educated, entertained and helps guides our daily decisions. Without content creation for your social media platforms, your business will likely fall behind the competitors.
  
  How Four Gears Can Help…If your business has been struggling to attract followers, obtain engagement or gain conversions via social media this is where Four Gears can help you. Our mindset here at Four Gears is the most effective and modern techniques to digital marketing is through engaging, quality content. Four Gears offer a wide range of content creation services from creating graphics and video to website and app creation. If your business is needing a content strategy for a timeframe of your choice then contact Four Gears with your demands, ideas and goals as we will make this a reality. Four Gears can brainstorm, schedule and design the content your business needs to attract its target market. Four Gears can design and post promotional graphics for your business with catchy and relevant captions and hashtags that will attract your target audience. By 2023, it is believed that 83% of the worlds internet traffic will be video (Media Valet) if your business wants to be ahead of the curve by producing video content for your social media platforms this is something Four Gears can help you with. As we can film a promotional video for your business with our high-tech filming equipment and transform this into a video for your business. If your business wants to improve its social media presence through quality content then contact us today and we can help the create the content that boosts your business!