Updated: Apr 3, 2020
How to choose the best mic for your social media content
1. Your mobile phone – Free
This is a perfect choice if you have no budget to spend on a better microphone. Most people own a smart phone that comes with a voice recorder app pre-installed or available on the app store.
This is a good option if you need to film a quick video for your customers but don’t need to do it often.
You already own it, so there is no need to go and shop around for the best mic.
It’s handy and always ready to go.
The audio quality from most modern smartphones is a lot better than the built-in microphones on most webcams and cameras.
Mobile phones are not built with audio set ups in mind and are hard to attach to stands without just holding it in your hand.
The pick-up pattern is large and will pick up noise from all directions (this means your audio will not be isolated to your voice)
The quality of the audio is just not great, the high and low-level performance suffers.
2. Rode Video Mic pro - £149
This is a great choice for those who have a DSLR / Mirrorless camera and want to start creating vlog type videos for their social media. All of Rode’s video mics have a 3.5mm jack to plug straight into your camera. Rode also has various other video mic options, ranging from £59 - £239.
You see this microphone used a lot inside the YouTube community and seems to be the industry standard.
The super-cardioid pick-up pattern is highly directional, meaning the recording is focused on the subject in front of the camera this also minimises surrounding noises.
The battery life on these microphones are great, most using a 9-volt battery giving the mic 70+ hours of run time on a single charge.
And finally, all of Rode’s video mics come with a 10-year warranty, so you won’t have to worry about replacing it any time soon.
The video mic series of microphones all come with a foam wind screen which works ok but will pick up wind noise if there is anything more than a light breeze so for professionals that work outside a lot, I’d recommend something higher end.
3. Sennheiser MKH 416 Shotgun Interference Tube Microphone - £839 inc. VAT
This microphone is a great for anyone going into professional audio. It is a great all-rounder and will be great for anything from podcasts to film production and everything in-between.
Has a great frequency range with great low and high end performance
High sensitivity with very low self-noise
Great for all climate conditions
Small, all metal, rugged body
£839 is only the base product of the microphone itself, you will also need to purchase a dead cat, blimp, XLR cables, boom pole and stands, headphones and an external audio recorder or a camera with an XLR input. This can add up to quite a lot if you purchase the high end of all these products, but you will be ending up with professional grade kit that is used by the pros.
So in conclusion.....
Three different microphones, three different price points. When making your decision, bear in mind things like how often you may need the microphone, where you will be filming your videos, and what quality your clients and customers would expect from your brand. I understand that sound can be a little daunting to approach at first, so if you have any questions please don’t hesitate to contact us on any of our social media channels.